digital marketing Insights
See the latest news, features and updates from Key Element below. To find out how we can help your digital marketing strategy thrive, get in touch.
Key Element is a leading provider of digital marketing solutions. We help businesses of all sizes grow their online presence and reach new customers. Our blog is a great resource for businesses of all sizes looking for insights and advice on digital marketing.
Some of the topics we often cover include:
- The importance of digital marketing
- The different types of digital marketing
- How to choose the right digital marketing strategies for your business
- How to measure the success of your digital marketing campaigns
In today’s digital age, it is more important than ever for businesses to have a strong online presence. Consumers are spending more time online than ever before, and they are using their devices to research products and services, make purchases, and connect with businesses. Digital marketing is the process of using digital channels to reach and engage with your target audience.
There are many different types of digital marketing, and the right mix of strategies will vary depending on your business goals and target audience. Some of the most common types of digital marketing include:
- Search engine optimization (SEO): SEO is the process of improving the visibility of your website in search engine results pages (SERPs). It can be done through a variety of techniques, such as optimizing your website’s content and structure, building backlinks to your site, and improving your site’s loading speed.
- Pay-per-click (PPC) advertising: PPC advertising is a type of online advertising where you pay each time someone clicks on your ad. It is a great way to reach people who are already interested in what you have to offer.
- Social media marketing: Social media marketing is the use of social media platforms to connect with your target audience and promote your business. It can be done through a variety of activities, such as sharing content, running contests, and engaging with your followers.
- Email marketing: Email marketing is a great way to stay in touch with your customers and promote new products or services. It can also be used to generate leads and drive traffic to your website.
- Content marketing: Content marketing is the creation and distribution of valuable, relevant content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
How to Choose the Right Digital Marketing Strategies for Your Business
If you’re not sure where to start with your next digital marketing campaign get in touch with us today to find out how we can help.
What AI can’t replace in software development
Learn about the future of software development and the role of AI. Explore how smart machines could potentially impact the work.
SEO for Voice Search: Optimising for Siri, Alexa, and Google Assistant
Voice search introduces a fresh perspective on online discovery and requires a new approach to optimising digital assets for maximum visibility. With its rise, search engine optimisation (SEO) now extends beyond screen-based information alone.
The Psychology Behind Effective Email Campaigns: What Really Works
On average, people get over 100 emails daily, so it’s no surprise two-thirds of marketing emails go unopened. To ensure yours stand out, you need to make them as compelling as possible. In this blog, we’ll show you how.
The Role of Progressive Web Apps (PWAs)
Studies show that PWAs increase traffic, lower bounce rates, and improve both session duration and page views. So, how do PWAs work, and why do they impact the online user experience so significantly?
Leveraging Data Privacy Changes for Transparent Marketing
Taking a more transparent approach to marketing doesn’t mean a loss of data or customer insight. Find out how we approach embracing more transparency in how we work.
Embracing Dark Mode in Web and Mobile Design
When Apple launched dark mode in MacOS Mojave and iOS 13, it quickly became a global trend. Now widely used, web designers need to optimise for both light and dark themes. Discover the key benefits of making this shift.
Maximise Your Holiday Marketing with Reels: A Guide to Boosting Engagement and Sales
The holiday season is a prime time for businesses to engage customers and boost sales with strategic social media marketing. Learn how to use Reels to enhance your holiday marketing efforts.
The Rise of Green Hosting
As the internet’s carbon footprint grows, choosing a green web hosting provider is more important than ever. Find out, what makes ‘green’ web hosting different and how can you find a good web host for your own business.
Headless CMS for Customised Experiences
In today’s digital world, personalised customer experiences are a must. Traditional CMS systems fall short in managing content across various channels. Enter Headless CMS—decoupling content management from delivery, allowing you to create once and publish everywhere. Stay ahead with consistency,
The Future of Mobile SEO: Preparing for the Next Wave of Search
As the digital landscape evolves, staying ahead in the world of SEO means adapting to Google’s ever-changing algorithms. With the game-changing shift to mobile-first indexing—where Google now prioritises mobile performance over desktop. Is your website ready for the next wave
Video Content Strategies: Why Short-Form Video is Dominating Social Media
In the fast-paced world of social media, staying ahead is crucial. Short-form video content has firmly established itself as a dominant force, offering brands a golden opportunity to engage with their audience in new and exciting ways.
Future-Focused Web Design: Transforming Online Experiences
The digital landscape is ever-changing, with new trends and innovations constantly emerging. Web design and development must adapt to these shifts to meet users’ evolving expectations. Find out how you can evolve yours.
Mastering PPC in a Post-Cookie World
Privacy concerns have led browsers to block advertising cookies, including Google Chrome. Marketers now ask: how can we target effectively? We’ve seen many changes in digital advertising and found that effective targeting is still possible, even more so post-cookie. Find
Storytelling in Digital Media: Creating Impact
Discover how storytelling in digital media can captivate your audience and elevate your brand. Learn the science, challenges, and top tips from our social media agency to craft compelling narratives.
The Impact of Custom Software Development on Business Efficiency
Custom software development is now accessible to businesses of all sizes. Unlike off-the-shelf solutions, it offers tailored efficiency, scalability, and productivity. Discover how it can revolutionise your business efficiency in this blog.
SEO Agency Secrets: Tips to Dominate Search Rankings
More than two-thirds of all online experiences begin with a search engine. Given the high level of competition for SMEs, what is the secret to SEO success for small businesses?
Building a Sustainable Ecommerce Website for the Future
As ecommerce grows, so does its environmental impact. Increased deliveries, packaging, and energy consumption will boost carbon emissions by 32% by 2030. Sustainable practices lead to happier customers and healthier businesses. Find out the key areas where ecommerce can make
Leveraging AI in Digital Marketing: A Game-Changer for Businesses
More than two-thirds of marketers in the UK say they have already started using AI, and another quarter want to try it out. But where exactly can AI have the biggest impact? Here’s our view on where AI will have
Emotional Website Design: Building Strong Connections with Users
Emotional design isn’t a concept that is specific to web development. But applied to web design, it helps a website developer understand what really makes a page attractive to visitors and why. So, in this post, we’ll explore how it
Cloud Hosting vs Traditional Hosting
This article compares two main types of web hosting: traditional hosting on physical servers and the newer, technologically innovative cloud hosting, which has significant implications for website owners.
Analysing the ROI of PPC Campaigns: Beyond Clicks and Impressions
Calculating ROI for Pay-Per-Click (PPC) advertising seems straightforward since costs are directly linked to ad clicks. However, clicks don’t necessarily result in sales, which are the actual measure of profitability. Modern online shopping journeys are complex, involving multiple steps after
The Impact of Voice Search on SEO Strategies
As a digital strategy agency, we’ve been watching with great interest how voice search is impacting SEO. In this article, we’ll cover the essentials of how voice tech changes the game for online search, and what you need to do
Personalisation In Email Marketing: The Key to Increase Engagement
Email remains very much on the frontline of digital marketing for one very good reason. With 4 billion+ active users worldwide, email is still by a distance the most-used communications channel. And with email marketing, it’s easy and cheap to
What is Bespoke Web Development?
In business software and digital services, the ‘right fit’ is also a much sought-after quality. But the value of purpose-built digital assets like websites and web applications goes a lot further than being unique and standing out. Bespoke web development
The Rise of Interactive Content: Engaging Your Audience
If there’s one word that sums up the goal of social media marketing, it’s engagement. In fact, the same can be said about digital content strategies in general. But without engagement, what’s it all for?
How Local SEO Can Skyrocket Your Small Business
Visibility in your local neighbourhood is important for most small bricks-and-mortar businesses. But what about ‘local’ visibility online?
The Art of Minimalist Website Design
It’s become a bit of a cliché to say “less is more” in web design. But a cliché is only a cliché if you are simply paying lip service to an idea without really understanding or applying the original idea
Navigating Influencer Marketing: Strategies for 2024
One of the most exciting things about working for a digital marketing agency is the pace of change. Nothing stands still. Right now in 2024, we are working with channels and approaches that barely even registered a decade ago.
10 ways to maximise your website accessibility
In the digital age, creating an online space that’s accessible to everyone is not just a matter of ethical responsibility but also a clever approach to ensure your band’s inclusivity and that your message reaches a broader spectrum of people.
How website design can affect user experience
A company’s website is one of the most important components in their marketing strategy. Unlike external marketing campaigns, it is an expense that you are already covering. It is always on, unlike in-person interaction. And where advertising over mainstream media
How can SEO support the customer journey?
As we discussed in our previous post, SEO is the process of optimising your website’s structure and content so that it is easier for search engines to discover and categorise, and so that your content is likely to feature higher
Advantages of using a digital marketing agency
Having a team of people focused on your digital media and marketing needs is key to an always-on marketing strategy, something which is vital in an increasingly online global marketplace.
Why is SEO important for your business?
Marketing and design blogs make frequent mention to the term SEO, emphasising its importance, the impact on site traffic and the perils of failing to include it when building your blog or website.
10 Reasons why Digital Marketing is Important
In the wake of recent world events, more people than ever before are choosing to consume their news and media digitally rather than in a physical format.
Following a new thread – What the latest alternative to X
Prior to Elon Musk acquiring Twitter last year, there were very few competitors for short-form written content, and none with the same reach or assumed credibility as a platform. In recent months there have been a number of changes made
The rise of AI – what does it mean for your business?
A quick browse of any news or social media channel in the past few months will show a number of conversations about the prevalence and increasing quality of AI. This has raised concerns ranging from legal and copyright issues to
GA4 – Are you making use of it?
You may have seen a lot of buzz in the digital marketing industry about GA4, Google’s latest iteration of it’s infamous Analytics platform. GA4 has been designed to anonymise data and be more compliant (but not totally compliant) with GDPR
10 Essential Metrics For Understanding How Your Website is Performing
Website performance metrics are critical to understanding the digital health of your business. They allow you to identify risks and areas for improvement early, benchmark your site against rivals and keep on top of optimisation to ensure your customers always
Five Winning Digital Marketing Strategies for 2023
In our fast-paced digital world, nothing stands still for very long. Especially not in business. The shifting sands of markets, consumer trends and technology – not to mention the current economic volatility buffeting us all – mean leaders and decision
How Do You Market Online In An Increasingly Security Focused World?
Digital marketing and data. A match made in heaven. Like two peas in a pod. For as long as there has been such a thing as digital marketing, data – and, specifically, data about people, about web users, about customers
Everything You Need to Know About Attribution Modelling
How do you know if you are getting value from digital marketing?
It’s a question that drives many marketing professionals and business owners to distraction, not least when you have a limited budget and need to get the most out
Three Golden Rules For Giving Your Web Store the Midas Touch
There’s no question that digital technology has opened doors of opportunity previously unheard of in business. But the world of eCommerce is not for the faint hearted.
The internet provides a ready-made platform for enterprises of all stripes to reach
Your Business Needs a Mobile-First Website – Here’s Why
Back in early 2017, something momentous happened in the history of the internet. During the first quarter of that year, for the first time ever, the volume of website traffic coming from mobile devices rose higher than the amount coming
A Short Guide to Website Architecture (and Why it Matters to Your Business)
Build it and they will come. Well, it’s a nice sentiment. But sadly not one that works as far as websites are concerned.
With comfortably more than a billion sites on the web, it takes a good deal more than
Four Reasons to Outsource Your Web Content Management
Content management systems (CMS) changed the web forever. Whereas at one time you needed to be proficient at coding in HTML and CSS to add or change anything on a website, CMS software made everything easier and more accessible.
Suddenly,
What is Predictive Analytics and Why Does It Matter To Your Business?
Every business owner would love a crystal ball to see the future with. The thin line between success and failure in business is often defined by how well companies anticipate and respond to future trends.
After all, markets are dynamic
Losing Your Head? What Headless Means for Your eCommerce System
It might sound like something out of a gothic horror novel. But Headless Commerce is one of the hottest trends in eCommerce technology right now.
According to business magazine Forbes, eCommerce software companies invested $1.6bn in headless technologies in
GA4 – What You Need to Know as Google Revamps its Analytics Suite
Google Analytics is a mainstay of digital marketing the world over. As the reporting suite developed by the company behind the world’s biggest search engine, it is first and foremost known as the essential tool for measuring and monitoring all
Six Ways a Better CRM Strategy Can Add Value To Your Business
You won’t find many people in business arguing against the idea that customers should be at the heart of everything they do.
Especially in the modern digital age, much of the talk about business strategy and success revolves around
No App is an Island: How APIs are Transforming Digital Business
If your business has a digital presence, you are probably already using Application Programming Interfaces – better known as APIs.
If this is news to you, don’t be surprised. APIs are a software development tool. In terms of how
Customer Journeys Are Omnichannel. Here’s What That Means for Your Business.
Once upon a time, ‘going digital’ meant having a website. And maybe a list of email subscribers that you sent newsletter and promotions to.
Back in those innocent days, running a digital business (or a digital arm to your
Managed Web Hosting: What Are the Benefits?
One of the things every business has to think about when launching or revamping a website is hosting.
Web hosting might not be the most glamorous part about the internet. It’s more technical nuts and bolts than the user-facing
Seven Ways to Check if Your Website is Performing at Its Best
It’s difficult to overstate just how important website performance is to a modern business. Across the board, commercial and corporate websites are now the number one point of contact between businesses and customers.
Anyone who lands on your website expects
Digital Advertising is Changing. Here’s How to Make Sure it Works for You.
Cookies. No, not the biscuits. The digital type. Those small snippets of data that are downloaded to your computer when you land on a website.
Cookies are used for all sorts of things. Some of them help make the web
How to Use Data to Personalise Online Customer Journeys
As consumers, we all like to feel valued and appreciated by the businesses we spend our money with. Who doesn’t feel a warm glow when the barista at our local coffee shop starts preparing our usual drink the moment we
Why Content is Your Most Valuable Digital Asset (and How to Get the Most From It)
Sit down with a marketing professional and ask them to explain the mechanics of brand building online, and you could well be in for a very long answer.
That’s because digital marketing is a complex and sophisticated business. To
Website Downtime Costs Your Business. Here’s How to Avoid It
What’s that, your website is down again? Well we wouldn’t want to panic you, but according to globally renowned tech consultancy Gartner, that outage could be costing your business in excess of £4,000 per minute (as an average).
Ok,
Five Ways a Web Redesign Can Boost Your Business
For a growing number of businesses, their website is their shop window. It’s often the first (and perhaps only) touchpoint customers use to learn about your company, browse products and services, answer queries and make contact.
As such, your website
Golden Rules for Building User-Friendly Apps
User interface (UI) design is a big topic in application development. So big, in fact, that entire books have been dedicated to it, and it has been a defining principle of the product design strategies of some of the world’s
Why We’re Aiming for a Sustainable Digital Future
It would take a lot more than a single blog to list all the benefits digital technology brings to the world.
The term ‘digital transformation’, which is used as shorthand for the journeys organisations have embarked on to digitise
What is Transactional Data Modelling and what can it do for your business?
The modern business is awash with data. Every digitised system you run, whether it’s a website, an electronic point of sale (EPOS) platform, enterprise resource planning (ERP) or customer relationship management (CRM) software, it all generates constant streams of data
Four Ingredients That Make For a Great Digital User Experience
Experience is the currency brands trade in nowadays, especially online. If you want to lock in customer loyalty and repeat business in the digital age, brand recognition and reputation no longer cut it. It’s all about thinking holistically about how
Lets talk
Speak to a member of the team to see how we can help with your next project.
