Advantages of using a digital marketing agency
With internet accessibility rising and the changes in shopping and media consumption habits since early 2020, far more business is being conducted online than ever before, with many businesses only having an online presence.
Since much more business is being conducted remotely and potential clients are spending a lot more of their time online, the need for an established online presence and robust digital marketing portfolio is vital to the success of your business. And with this increased importance we have seen a dramatic rise in the number of internet marketing companies with an estimated increase of 6.5% in 2023.
But why not handle marketing in house? What are the advantages to using a dedicated agency instead?
Expert knowledge and understanding.
A digital media agency will have a greater understanding of and familiarity with a wider variety of digital marketing services. This places them in the ideal position to optimise their strategy to the platform and potential audience. And an optimised marketing strategy will widen reach and increase visibility, whether this is through maximising your visibility to the target audience you already have or adding a different approach in order to grab the attention of a new demographic.
Professional connections.
A lot of times in business the onus is on who you know, and top social media and digital marketing companies will have spent a great deal of time fostering professional relationships with others in their field and other companies that could be beneficial to themselves and their clients.
This can lead to better deals and easier access to people and companies that your agency has existing contacts with.
For newer companies, this also offers a level of conferred legitimacy by association.
A quicker turn-around.
It almost goes without saying that an expert will complete work to a higher standard in a shorter amount of time than someone who needs to gain skills as they work. Using an agency for your digital media content also frees up man-hours within your own workforce so that they are free to focus on what they do best.
Easy to make changes.
With a digital marketing agency handling your advertising needs not only is the material quicker to produce in the first place, but they will also find it quicker and easier to make adjustments should you need them. With a bespoke marketing package, not only will the initial work be customised to the needs of your business and your potential clients, any changes to your business or the services and products that you offer can also be reflected in your advertising portfolio quickly and easily. Expert knowledge of the materials and familiarity with both the brief and the raw files initially generated means that you don’t necessarily have to start from scratch every time.
Many hands can sometimes be a good thing.
Having a team of people focused on your digital media and marketing needs is key to an always-on marketing strategy, something which is vital in an increasingly online global marketplace.
Is it needed?
For those companies whose specialisation is not in digital marketing, a team of experts handling this aspect of your business can be highly beneficial. The time saved alone can make this a worthwhile investment. Where the benefits can really be seen however are in the level of detail that can be achieved by industry experts, who can produce more effective work in a streamlined manner, leaving you free to focus on what you do best!
Dominique Childs
