Design

For a growing number of businesses, their website is their shop window. It’s often the first (and perhaps only) touchpoint customers use to learn about your company, browse products and services, answer queries and make contact.

As such, your website plays a critical role in the customer journey – perhaps the critical role. Provide the right experience on your web pages and you will convert more of those browsers, researchers and query-makers into paying customers. Get it wrong, and would-be customers will simply go elsewhere.