Emotional design isn’t a concept that is specific to web development. But applied to web design, it helps a website developer understand what really makes a page attractive to visitors and why. So, in this post, we’ll explore how it works.
Emotional Website Design: Building Strong Connections with Users Read More »
Email remains very much on the frontline of digital marketing for one very good reason. With 4 billion+ active users worldwide, email is still by a distance the most-used communications channel. And with email marketing, it’s easy and cheap to reach very big audiences quickly and efficiently.
Personalisation In Email Marketing: The Key to Increase Engagement Read More »
In business software and digital services, the ‘right fit’ is also a much sought-after quality. But the value of purpose-built digital assets like websites and web applications goes a lot further than being unique and standing out. Bespoke web development is about creating online experiences that are a perfect fit for your brand, and also for the needs and preferences of your customers.
What is Bespoke Web Development? Read More »
In the digital age, creating an online space that’s accessible to everyone is not just a matter of ethical responsibility but also a clever approach to ensure your band’s inclusivity and that your message reaches a broader spectrum of people.
10 ways to maximise your website accessibility Read More »
A company’s website is one of the most important components in their marketing strategy. Unlike external marketing campaigns, it is an expense that you are already covering. It is always on, unlike in-person interaction. And where advertising over mainstream media channels requires the consumer to purchase or subscribe to that media platform, they can find and access your website at no extra cost.
How website design can affect user experience Read More »
If your business has a digital presence, you are probably already using Application Programming Interfaces – better known as APIs.
If this is news to you, don’t be surprised. APIs are a software development tool. In terms of how they function, they sit quietly in the background. Unless you’re a software programmer, you will never ‘use’ an API directly, or even see the work it does close up.
No App is an Island: How APIs are Transforming Digital Business Read More »
It’s difficult to overstate just how important website performance is to a modern business. Across the board, commercial and corporate websites are now the number one point of contact between businesses and customers.
Anyone who lands on your website expects it to work, and work well. Whether they intend to make a purchase, are browsing for ideas, or have simply arrived out of curiosity, visitors to any website bring with them a whole set of expectations about how the platform should behave.
Seven Ways to Check if Your Website is Performing at Its Best Read More »
