Six Ways a Better CRM Strategy Can Add Value To Your Business
You won’t find many people in business arguing against the idea that customers should be at the heart of everything they do.
Especially in the modern digital age, much of the talk about business strategy and success revolves around creating the right kind of customer experience, retaining customers and maximising their lifetime value to your company.
It’s little wonder, then, that customer relationship management, or CRM, has become such a hot topic of conversation. CRM is synonymous with a type of business software that combines advanced contact and lead management with omnichannel comms integration, data analytics, automation and more.
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