Digital Marketing

Visibility in your local neighbourhood is important for most small bricks-and-mortar businesses. But what about ‘local’ visibility online?

One of the most exciting things about working for a digital marketing agency is the pace of change. Nothing stands still. Right now in 2024, we are working with channels and approaches that barely even registered a decade ago.

As we discussed in our previous post, SEO is the process of optimising your website’s structure and content so that it is easier for search engines to discover and categorise, and so that your content is likely to feature higher up the list in relevance-based search queries.

Having a team of people focused on your digital media and marketing needs is key to an always-on marketing strategy, something which is vital in an increasingly online global marketplace.

In the wake of recent world events, more people than ever before are choosing to consume their news and media digitally rather than in a physical format.

Prior to Elon Musk acquiring Twitter last year, there were very few competitors for short-form written content, and none with the same reach or assumed credibility as a platform. In recent months there have been a number of changes made to the app which have left users disillusioned and searching for an alternative.

A quick browse of any news or social media channel in the past few months will show a number of conversations about the prevalence and increasing quality of AI. This has raised concerns ranging from legal and copyright issues to safeguarding of vulnerable end-users and with standards and areas of utilisation constantly changing it can be difficult to separate the genuine risks and benefits from less-informed assumptions.