Bag Daddy

We recognised that, as a brand new venture, the client didn’t just need a new website building. It needed an entire digital presence creating from scratch, including branding, SEO, digital marketing and advertising. Our approach reflected this with a holistic solution that went beyond a website build to look at how we could help to drive and develop business through the site over time. One thing that was critical to this project was getting the new website up and running as quickly as possible. After the Kickstarter campaign ended, every day without an online purchasing presence meant lost potential revenue. We used our own in-house CMS, Lucid, as the engine behind the new site. Built by our own expert web development team to be fast and flexible, using it to create the new Bag Daddy site meant we were able to go live in a matter of weeks rather than months, even though we were starting completely from scratch. With a fresh new eCommerce site launched, Bag Daddy now had the permanent web presence and digital identity it needed to start trading in earnest. In addition, we also undertook a complete programme of SEO research, integration and optimisation to ensure the site was as visible as possible in search, as well as managing digital advertising campaigns to raise the profile and drive more traffic.