ET2C

With a view to localising the site content across different international markets, our web development team built brand new country-specific landing pages, so visitors got straight to the information that was most relevant to them. We included conversion tracking analytics for these pages and were able to provide detailed performance reports to demonstrate their value. While the project stopped short of a full site rebuild, our development team made considerable positive changes to the design and performance of the existing platform, including fixing a number of bugs & pre-existing issues. We also set out to boost the site’s search rankings for greater visibility and carried out in-depth SEO research before integrating the results into the new design and content strategy.