Keen Drivers
Driving Success: How We Built a High-Performance Website for Keen Drivers
In today’s digital world, a strong online presence is essential for any business, especially for a trusted driving school like Keen Drivers. With over a decade of experience helping learners pass their tests, Keen Drivers needed a website that reflected their expertise and professionalism. However, their outdated site was causing technical issues and limiting their online visibility. That’s where we came in. We stepped into design and developed a sleek, modern, and high-performing website that not only looks great but also helps Keen Drivers attract their target audience and grow their business. Here is how we did it.
- Web Development
- Hosting
- SEO
Who is the client?
Our client, Keen Drivers, is a highly regarded driving school based in Essex. With over 10 years of experience, Keen Drivers has helped hundreds of students successfully learn to drive and pass their driving tests. Their exceptional teaching quality is reflected in their Grade A rating on the Driving Instructor Standards Check, the highest possible grading!
What services did we provide?
We provided a website development solution tailored to the needs of Keen Drivers. This included designing and building a brand-new website on WordPress, replacing the outdated platform with a modern, user-friendly, and visually appealing design. Alongside website development, we also moved their hosting onto our equipment, ensuring a more stable and secure online presence for the business. To further enhance visibility, we are now implementing SEO strategies to rank higher on search engines.
What was their challenge?
Keen Drivers’ previous website was outdated in both design and functionality. Over time, it had become unstable, making updates difficult and leading to errors on both the front end (user experience) and back end (management system). The platform had reached a point where it could no longer be safely updated, which meant the website continually had issues with the site’s performance.
In addition to these technical challenges, Keen Drivers was looking to transition to a new digital agency that could offer more reliable support for website updates, hosting, and digital marketing efforts. They needed a streamlined, modern solution that would ensure the business remained competitive in the digital space.
How did we approach it?
We began with a full website audit to understand the scope of the issues and identify key areas for improvement. Our first step was to design a fresh, modern WordPress website that better represented the Keen Drivers brand and provided a more user-friendly experience. The new design focused on clarity, accessibility, and mobile responsiveness, ensuring that their audience could easily find the information they needed.
To ensure a smooth transition, we meticulously migrated all existing content, including pages, blog posts, and images, making sure nothing was lost in the process. Additionally, we applied SEO best practices to improve the website’s visibility on Google and other search engines. We also set up a reliable and secure hosting solution, which significantly improved speed, performance, and security.
Were there any obstacles?
One of the biggest challenges we faced was the age and outdated technology of the previous website, which made content migration particularly difficult. Blog posts, in particular, posed a challenge, as they were deeply embedded in the old system.
To overcome this, our team developed a workaround by downloading the raw code of the blog content in bulk. This allowed us to efficiently extract and transfer the blog posts, ensuring that all valuable content was seamlessly integrated into the new website. Despite these technical difficulties, we managed to execute the transition smoothly without any loss of data.
How did we go above and beyond?
From the very start, we aimed to provide more than just a basic website rebuild. We ensured that the entire migration process was seamless, avoiding any downtime for the business so that Keen Drivers could continue to operate without disruption.
We also took extra steps to optimise the site for mobile users, ensuring that it functioned perfectly on all devices, as many learners access driving school websites via their smartphones.
Additionally, we implemented performance enhancements, such as faster loading times and stronger security measures, making the site more efficient and reliable. To further support Keen Drivers, we offered ongoing digital marketing recommendations, equipping Keen Drivers with the tools to grow their online presence and attract more students.
What was the result?
The final result was a modern, fully optimised, and high-performing website that accurately reflects the professionalism and expertise of Keen Drivers. The site is now visually appealing, easy to navigate, and designed to be user-friendly.
With the improved hosting and backend system, Keen Drivers now has a more secure and stable platform, allowing them to manage content effortlessly. The website also runs faster and smoother, providing a much-improved user experience for potential students.
With the implementation of SEO strategies this will position Keen Drivers for long-term digital success, making it easier for new learners to discover the business online. With a professional, high-quality website that aligns with their Grade A driving tuition standards, Keen Drivers is now better equipped to continue helping students pass their driving tests and become confident drivers.
Services you may be interested in
Web Development Services
We focus on crafting bespoke, user-experience (UX) optimised sites. We are a dedicated team of web designers committed to elevating your brand to new heights.
SEO
We specialise in catapulting businesses to the forefront of digital visibility, ensuring they not only compete but dominate in their respective markets.
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