Novello Chartered Surveyors Ltd
Unlock Growth with Powerful SEO, Content, and Social Media Management Strategies.
Novello, a leading Chartered Surveyors, had recently updated their website through various external providers, with separate companies managing SEO, hosting, blog writing and website development. However, they quickly realised the need for a more streamlined and unified approach to their digital presence.
They sought a cohesive solution, a single firm that could deliver all their essential services under one roof. That’s where we came in, offering the comprehensive support they needed to consolidate their digital efforts. Initially, Novello appointed us to handle their website hosting, content management, blog writing, SEO, and social media management.
Impressed by the seamless coordination and results we provided, Novello has recently expanded our role to include branding work for their high-value private clients. By acting as their all-in-one digital partner, we’ve been able to create a more consistent and impactful strategy across all aspects of their online presence.
- Content Management
- Branding
- SEO
- Social Media Management
- Hosting
Who is the client?
Our client is Novello Chartered Surveyors for private individuals or property owners seeking professional building surveys, valuations, or property advice. Their services are tailored to those buying, selling, or managing properties, particularly in complex or high-value markets, across London, Yorkshire, and surrounding areas. They focus on providing detailed, personal, and premium-level survey services, ensuring direct and continuous contact with their clients throughout the process.
What services did we provide?
We are providing a comprehensive range of services aimed at enhancing our client’s digital presence. Among these services, we implemented SEO (Search Engine Optimisation) strategies to boost organic visibility and improve search engine rankings, driving more relevant and qualified traffic to the website.
Our team has also created content, to deliver high-quality, audience-focused materials designed to engage, inform, and establish the client as an authority in their field. We have developed and executed social media campaigns, utilising various platforms to expand reach and foster meaningful audience engagement.
In addition to this, we have supported these efforts with blog writing, producing content that was both compelling and SEO-optimised to attract search traffic and maintain user interest.
Moreover, we are managing the hosting of the client’s website on a high-performance infrastructure, ensuring optimal uptime, speed, and reliability. This robust hosting solution enabled the site to handle growing traffic volumes efficiently, contributing significantly to the overall success of the digital campaign.
Finally, we are in the process of completing our branding services, collaborating closely with the client to refine a different identity for a certain target audience. We are working to ensure this new brand image is cohesive, impactful, and consistent across all marketing efforts, creating a strong, lasting impression.
What was their challenge?
The client’s primary challenge stemmed from the recent update to their website, which, while improving its design or functionality, introduced a range of SEO issues. These SEO problems affected the website’s visibility in search engine results, making it difficult for potential customers to find their services online.
As a result, organic traffic to the site was impacted. Compounding this issue, the client lacked a significant social media presence, further limiting their reach and engagement with their target audience. This combination of poor SEO and minimal social media activity resulted in missed marketing opportunities, reducing the effectiveness of their digital marketing strategy. These gaps needed to be addressed to fully leverage their digital assets.
How did we approach it?
We began by scheduling a detailed call with our client to fully understand their objectives and the specifics of their business. During this conversation, we focused on identifying the client’s target audience, as well as clarifying their primary goals and specific requirements for the project. This initial step was crucial for aligning our strategies with the client’s expectations.
Following the call, the client provided us with their branding materials, including logos and other visual assets, which served as the foundation for developing their social media campaigns. With these assets in hand, we moved forward with crafting tailored content and strategies designed to effectively engage their target audience.
In addition to the social media aspect, we also worked on enhancing the client’s website by improving its security, boosting its SEO (Search Engine Optimisation) to increase visibility on search engines, and optimising its performance score to ensure a faster and more seamless user experience. This holistic approach ensured that both the online presence and the technical infrastructure of the client’s website were in sync with their business goals.
Were there any obstacles?
One of the main challenges was coordinating and managing multiple service providers for various aspects of the project. Each provider specialised in different services, which required careful planning to ensure a seamless handover between teams. Communication had to be precise and timely to prevent any delays or misunderstandings, and we had to establish clear workflows to maintain alignment between all parties involved.
Additionally, we needed to ensure that the transition did not negatively affect Novello’s ongoing marketing efforts. This meant that while we were facilitating the switch between providers, we had to remain vigilant in maintaining the continuity of their campaigns and activities. Any disruption during this period could have had adverse effects on brand visibility and customer engagement. By managing these challenges proactively and maintaining open lines of communication, we were able to ensure that the project progressed without any major setbacks.
How did we go above and beyond?
We went above and beyond by addressing a critical issue that arose when the new site, managed by their previous provider, was launched. Upon launch, we discovered that hundreds of links were incorrectly redirected to the homepage, which could have severely impacted the website’s SEO performance.
Incorrect redirects can confuse search engines, leading to reduced rankings and visibility. Recognising the urgency of the situation, our team quickly identified the problem and acted immediately. We corrected all the misdirected links in time, ensuring the website’s SEO score remained unaffected.
By proactively stepping in, we not only prevented potential damage to the site’s search engine rankings but also maintained the site’s overall user experience and organic traffic. This quick action demonstrated our commitment to safeguarding the client’s digital presence and delivering a seamless transition.
What was the result?
The end result has been highly positive, with significant improvements across multiple areas. We successfully enhanced both the SEO and security scores of the website, ensuring it not only ranks better but also operates more securely for users. Our efforts in boosting keyword rankings have resulted in more visibility in search engine results, leading to increased organic traffic.
In addition, our weekly blog posts and ongoing SEO strategies have consistently driven higher engagement, not only on the website but also across the client’s social media platforms. This holistic approach continues to attract more traffic, increase user interaction, and improve the overall online presence of the business.
Were there any measurable outcomes?
There are several measurable outcomes from our efforts. One significant metric is the improvement in keyword rankings, which has resulted in greater visibility in search engine results. This increase in visibility has led to enhanced user engagement and higher traffic to the website, contributing to better brand awareness and more meaningful user interactions.
Additionally, the website saw a notable rise in both traffic and leads, indicating that not only were more visitors reaching the site, but they were also taking valuable actions such as making inquiries. The improvements in website security have also played a crucial role, ensuring that users can interact with the platform confidently and securely.
On the social media front, there has been a growing following and a stronger brand presence across various platforms. This suggests that the strategies implemented are effectively reaching a wider audience, fostering a sense of community around the brand, and amplifying online visibility. Together, these outcomes have led to sustained growth in both website performance and social media engagement, which are key indicators of the project’s overall success.
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